Test your product before you start to market. I think this is very simple marketing tip but some marketers and sellers might forget this tip. If you sell shirt, you should wear it before you start to sell, if you sell book you should read it. What can you do if you sell dog food? Don’t try to eat it Give the food to a dog and watch it.

Testing helps you to get objective information about your product which will be very necessary during all of your marketing effort. You should share those information with your prospects. But don’t say that I wear this and see… Just tell them how much it is soft, elastic and etc. They will automatically understand by feelings that you wore it before. If it’s possible let them to test your product.